I've come across a few online articles when searching for the best music videos of all time, using ratings from NME, timeout and Billboard I've complied a short list of the music video that are considered to be the best of all time. Interestingly the music videos I've looked at are all completely different in concept and type.
Nirvana - Smells Like Teen Spirit
Influence for the look of the video came from the 1979 film, Over The Edge. The band distributed out flyers two days before the shoot, asking fans to appear in the video. A radio station in LA (KXLU) also made a casting call for extras. At the end of the filming, Kurt Cobain suggested letting the extras wreck the set. Bayer, the director, agreed and the destruction at the end of the music video occurred. Kurt didn't like the director's cut, so he personally watched over the re-edit, which is the final version. Amy Finnerty, who had only just joined the music programming department at MTV, campaigned for the channel to premiere the video. After it was premiered on MTV's '120 Minutes', she said that "MTV, as far as I know, had never world-premiered a video for a band they had no history with."
Coffee and TV - Blur
Starring a milk carton, known as "Milky" who is searching for Coxon (who appears as a missing person's face on its side) has won several awards in 1999 and 2000, including Best Video at the NME Awards and the MTV Europe Awards. In 2002, the video was ranked the fifth best video of all time by VH1, and NME ranked it the 20th greatest music video of all time. It was directed by Hammer & Tongs. Nick Goldsmith produced the video, alongside with Wes. working on the special effects. The filming schedule shows that it was shot in four days. Day one was at Black Island Studios filming the band performance shots; day two was shot in London of the city scenes; day three the 'Graham' family scenes were done in Bromley; and day four consisted of green screen effects in White City Studios.Learn to Fly - Foo Fighters
Learn to Fly's music video was directed by Jesse Peretz and won the 2000 Grammy Award for Best Short Form Music Video. The video takes place on a commercial airplane. The two airline mechanics are played by Jack Black and Kyle Grass, from Tenacious D. They smuggle in a narcotic known as "World Domination brand 'Erotic' Sleeping Powder" in the coffee-maker. For the video, each band member (Dave Grohl, Nate Mendel, and Taylor Hawkins) portrays himself as well as several other roles, including an FBI agent who arrests the two mechanics at the end.
Originally recorded for Aerosmith's Toys in the Atticalbum, Walk This Way features the famous guitar riff. Run-DMC unknowingly sampled it, and discovered where it came from and got in touch with the band; over decade after its initial release. In 1986 the genre-smashing hybrid video was born. The two groups are practicing in adjacent studios in the video. Aerosmith’s Steven Tyler busts through that wall, and a new partnership is formed between the artists .It's considered the first hip hop cross over music video ever played heavily on MTV. Tyler and Perry were the only real Aerosmith members to appear in the music video. as just them traveled over to record the version with Run–D.M.C.
Sleep Now in the Fire- Rage Against the Machine
The music video for the song which was directed by Michael Moore with cinematography by Welles Hackett, features the band playing in front of the New York Stock Exchange, inter-cut with scenes from a satire version of the television game show, Who Wants to Be a Millionaire? Which is named “Who Wants to Be Filthy F#&%ing Rich”. It was shot on January 26th, 1999. It caused the doors of the New York Stock Exchange to be closed: locking their doors mid-day in response to fears of crowds gathering to watch the filming. However trading on the exchange floor continued uninterrupted. Rage Against the Machine's video also prophesied a Donald Trump U.S. Presidential campaign, which came true in 2015. It was nominated in 2000 for ‘Best Rock Video’ at the MTV Video Music Awards.
The White Stripes - Hardest Button to Button
I've never seen this music video before coming across it on timeout's best music video list. It's quite a visually interesting video with all those instruments, and it is very different. For "The Hardest Button to Button, Director, Gondry — who previously work on other music video for the Stripes', "Fell in Love With a Girl" and "Dead Leaves and the Dirty Ground" — visioned the duo strutting their way down the streets and through the subways of New York playing the song on quickly expanding and decreasing sets of drum kits and guitar amplifiers. His music videos customarily comprise of creative camera tricks; for this video he pictured Meg White playing on a single drum kit, which would generate a new set each time she hit a beat. At the same time, Jack White's set of amplifiers would keep up with the doubling drum sets.This required that Gondry track down 32 identical Ludwig drum kits, as well as 32 amplifiers and 16 microphone stands. The crew would setup all the kits at once. Each time the pair moved forward, the back set of instruments in the line would be brought to the front. The amplifiers were rented, but the drum kits had to be brought. The band donated them to a music school after the shoot, worrying they'd end up on eBay if they got back into circulation. The video's only lyrical reference comes during a line about a box with nothing in it. Beck walks on to show Jack White a small red box. He is wearing a white suit and with a red flower in homage to the band's signature color scheme.
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