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Showing posts with the label research and planning

Feedback from the second draft

To improve: Extend the length of the last shot Pulse the colours on the final shot Fade to black at the end Adjust the timing of the red and blue in the chorus Take out the one red/blue glitch at the beginning which is on its own

Audience feedback for the first draft

In this video below I gathered the cast of the music video to get their reaction and feedback to the first draft. From this I have learnt that the brightness of some shots needs adjusting. As well as: 1.  In the first 15 seconds perhaps accentuate the jump cut with the same colours you use later on 2. Some of the darker shots (Ellis – bedroom) don’t show up quite so well, try and lighten them a bit 3. Perhaps end with the red or blue filter on the final frame

The first draft

Revisiting post-production from AS

In the post-production for the AS thriller opening I created a glitch effect on After Effects using a Youtube tutorial. After taking a quick look at it again, I set to work trying to create the illusion of the band members disappearing with this glitch effect. It was quite different to use it in this context. As before I had mainly used it for the superimposed text for the titles.

Website Merch (working progress)

Using the same font style from Dafont.com I've started making some band merchandise for my website store. Here are two of the designs I've got so far for the t-shirts: Update: I've created additional items for the web store: CD album, LP, mugs and a phone case

Digipack ideas

Loading... Another idea:

Shooting schedule

Locations (Music Video, Digipack, and Website)

For the music video I'm going to be using six different locations. While at these locations I plan to also take photos for the digipack and band website as this will make it feel like a proper promotional package rather than three individual things. Another reason is that I will have all the band members, so I should be able to get some group photos. The classroom/corridor scene will be filmed in school; the 'dark room' in a store room; band performance in the school hall; the walk to school/protagonist walking to be filmed near to where I live, and the bedroom scene at my house.  5 Ingleton Rd, Hasland, Chesterfield S41, UK | Instant Street View This is where I am planning to shoot the bridge/street scene, as it is a quiet location but has the potential to get a variety of shots. I could film on the top of the hill to get an establishing or a scenic background. It also has a bridge and a train line.

Casting

There are four main roles to be filled in my music video; these being the protagonist, singer, drummer and bassist. The other minor roles are characters in the classroom scene who are part of the 'friend group'. So far I've got all the main roles filled and one minor role. For each of these roles I've given the actors an information pack with the filming dates, their characters roles, costume, and the outline for the music video.  Protagonist: The protagonist from 10woodre Drummer: The drummer from 10woodre Bassist: The bassist from 10woodre Singer: The singer from 10woodre Friend 1: The friend from 10woodre

Storyboard

Lighting

I've decided to experiment with glow sticks as a source of lighting. My original plan was to use them as a lighting source in my music video. Although I might have overestimated how much light they actually give off. For the camera's sensor pick them up, the iso needs to be incredibly high (resulting a grainy image the higher you go), or the shutter speed needs to higher (meaning that the length of time the before the image is captured is much greater, creating more motion). For filming a shutter speed of 1/50 is advised (to go along with the frame rate of 24fps), so using glow sticks isn't really ideal. But on the flip side they can still be used for the ancilllary tasks (the digipack or the website). Setting the shutter to around 5-15 seconds I was able to create some motion with the light. Below are the test images, the first one is a CD test cover: Update: Here's another CD cover idea. I think I'm going to use these as part of my band's previous singl...

Music Video Feedback

After interviewing, and getting a focus group to fill out a short survey on what they thought about the screenplay I have written for my music videol; I have an interesting set of results. My questions for the focus group questions centered around getting the representation of the protagonist correct, and to raise awareness of mental health issues. Rather than on the contrary, creating a negative representation that would make people very uncomfortable. Transcript from a feedback conversation I voice recorded: 'The protagonist is represnted as more neutral, as we don't get to see that much of them to see whether they are they are presented as positive or negative.' ' I think that [the protagonist] conformes pretty well to expectations, and with people that have schizotophrenia' 'The weakest part is when they wake up with the alarm clock, because that's cliche' 'The strongest part I'd say is the last part' From the feedback I...

Getting to know the mark scheme

Performance shots in this music video were strong and were typical of those found in music video (close-ups of the instruments and the band members) There was also a narrative element to the video The first shot had a good composition with the song title layer over the top One of the down sides was that there was a little bit of camera shake on some of the shots Colour grading could also have been used to give it more of a conventional look Using the mark scheme I would have given this music video 32 The use of a black and white colour grading in the reverse shot of the photo being effectively un-burnt was visually interesting and creative It includes some convention of the genre. For example playing guitar in a countryside location The video focused on the artist quite a bit, and that is typical of a music video, but it does get repetitive after a while.  The shots are a little limited and do have a few exposure issues Using the mark scheme I would have...

Stuart Hall's Reception Theory

Stuart Hall's Reception Theory states in its simplest form that: NO MEDIA TEXT HAS ONE SIMPLE MEANING The audience themselves help to create the meaning of the text. We all decode the texts that we encounter in different ways as result of our life experiences. Reception analysts have found that factors, such as gender, our place in society, and the context of the time we are living in can impact massively on our meaning of media text. Even though the makers of the media text encode it with their own life experiences, audiences may decode it in a different way. Hall identified three types of audiences reading messages: 1) Dominant -How the producer wants the audience to view the media text 2) Negotiated - Accepts parts of the producer's view and their own 3) Oppositional - Rejects the preferred reading and creates their own meaning of the media text