Skip to main content

Getting to know the mark scheme




  • Performance shots in this music video were strong and were typical of those found in music video (close-ups of the instruments and the band members)
  • There was also a narrative element to the video
  • The first shot had a good composition with the song title layer over the top
  • One of the down sides was that there was a little bit of camera shake on some of the shots
  • Colour grading could also have been used to give it more of a conventional look
Using the mark scheme I would have given this music video 32





  • The use of a black and white colour grading in the reverse shot of the photo being effectively un-burnt was visually interesting and creative
  • It includes some convention of the genre. For example playing guitar in a countryside location
  • The video focused on the artist quite a bit, and that is typical of a music video, but it does get repetitive after a while. 
  • The shots are a little limited and do have a few exposure issues

Using the mark scheme I would have given this music video 25




  • The shots in this music video had interesting compositions and were varied throughout
  • I particularly liked the silhouette shot, as it was very effective and used well
  • There were a few focus issues 
  • There wasn't a particular plot to the music video, while it was different and interesting, it was perhaps loosing momentum about half way through
I would have given this music video 30

Comments

Popular posts from this blog

Best music videos of all time?

I've come across a few online articles when searching for the best music videos of all time, using ratings from NME, timeout and Billboard I've complied a short list of the music video that are considered to be the best of all time. Interestingly the music videos I've looked at are all completely different in concept and type.  Nirvana - Smells Like Teen Spirit Influence for the look of the video came from the 1979 film, Over The Edge. The band distributed out flyers two days before the shoot, asking fans to appear in the video. A radio station in LA (KXLU) also made a casting call for extras. At the end of the filming, Kurt Cobain suggested letting the extras wreck the set. Bayer, the director, agreed and the destruction at the end of the music video occurred. Kurt didn't like the director's cut, so he personally watched over the re-edit, which is the final version. Amy Finnerty, who had only just joined the music programming department at MTV, campaigne...

Stuart Hall's Reception Theory

Stuart Hall's Reception Theory states in its simplest form that: NO MEDIA TEXT HAS ONE SIMPLE MEANING The audience themselves help to create the meaning of the text. We all decode the texts that we encounter in different ways as result of our life experiences. Reception analysts have found that factors, such as gender, our place in society, and the context of the time we are living in can impact massively on our meaning of media text. Even though the makers of the media text encode it with their own life experiences, audiences may decode it in a different way. Hall identified three types of audiences reading messages: 1) Dominant -How the producer wants the audience to view the media text 2) Negotiated - Accepts parts of the producer's view and their own 3) Oppositional - Rejects the preferred reading and creates their own meaning of the media text